About AskedWell

Who runs AskedWell

AskedWell is published by Caslon Media, the company of Paulo de Vries in Amsterdam (KvK 64708101). Paulo owns and runs Caslon Media and is responsible for what this site publishes. Questions or corrections: contact@editnative.com or the contact page.

How these pages are made

• Sources. Answers are built from published cooking and food-safety references, such as the USDA FoodKeeper app and FoodData Central, the FDA refrigerator and freezer storage chart, America's Test Kitchen, King Arthur Baking, and books like Harold McGee's On Food and Cooking and Sandor Katz's The Art of Fermentation. Every answer names its sources, usually three or more, with a note on what each one contributed and a link where the source is online.
• Writing. The text is drafted with AI assistance, working from those sources. The times, temperatures and ratios come from the sources, not from the AI.
• Checks. Before a deploy goes out, scripts check that the build is complete (every page, sitemap and feed file is there) and that every Amazon link goes through the site's own tracked link page. There is no automated check of the facts themselves.
• People. Not every page is read by a person before it goes live. That is why every answer names its sources and shows when it was published and last checked, so you can check where a number comes from.
• Corrections. If you spot a mistake, email contact@editnative.com with the page link. We fix it on the page and date the change.

Paulo's name is not on individual pages: he runs the site but does not write each page himself.

What AskedWell is

A source-cited reference site. A person picks each question from a written editorial plan, and the answer is drafted from published sources, usually three or more, each with a note on what it contributed.

The full mechanism is in the manifesto and the how it works page.

How AskedWell is funded

AskedWell is fully self-funded. Day 1 hosting costs ~$0/month (Cloudflare Pages free tier). Domain renewal is ~$11/year. The only material costs are operator time and the occasional AI subscription for content drafting + verification.

Revenue, when it arrives, will come from:

• Display advertising (Google AdSense, once approved). Non-intrusive placements, never above the fold on content pages.
• Amazon Associates book links. When an answer cites a book as a source, we link that book to Amazon. As an Amazon Associate, AskedWell earns from qualifying purchases at no extra cost to you. We only ever link the same titles already listed in that answer's Sources — never paid placements or books we don't reference.
• Indirect AI citation traffic. When LLMs cite AskedWell, readers click through; those visits become ad impressions.
• Possibly: licensed data API for AskedWell's synthesized reference data — only if/when readers and bots demonstrate demand.

We do not run: pop-ups, autoplay video ads, paywalled content, affiliate spam (irrelevant links to products we don't use), or pay-per-crawl monetization. Affiliate links appear only beside books we genuinely cite as sources, clearly marked with a disclosure.

What we know & don't

AskedWell answers questions like “how long does X take?” and “what ratio of X to Y?” — reference data in cooking, fermentation, and similar domains where real measurement exists.

We deliberately do not answer:

• Medical questions (no dosage, no diagnosis, no “is this safe” for human health risks)
• Financial questions (no investment advice, no “should I buy” recommendations)
• Legal questions (no contract interpretation, no rights advice)
• Anything where wrong answers could materially harm health, wealth, or legal status

These “your money or your life” (YMYL) verticals require licensed professionals. AskedWell deliberately stays out.

Methodology

See the methodology page for the full quality discipline. Short version:

• Every claim cites a source
• Sources are weighted by reliability (primary research > expert practice > secondary aggregation)
• “We don't know” is a valid answer when sources disagree
• Pages list their writing date and revision history
• If a page is wrong, we correct it visibly — never silently

A note on AI

AskedWell is built with AI assistance — drafting, organizing sources, suggesting questions readers might ask next. We don't hide this. Not every page is read by a person before it goes live; see how these pages are made.

If you find an error, please tell us. Corrections are public + dated.

Other things I run

AskedWell is part of a small fleet of demand-driven publishing experiments. The others include:

• ReadStacks — non-fiction book chapter summaries (the reading-discovery vertical)
• Fermentcalc — fermentation timing + salt-ratio calculator
• HoldLens — public 13F filings reference (no investment advice)
• ReadingList.school — required-reading-list reference for parents + teachers

Each runs as an independent site. AskedWell is the methodology home where the demand-driven approach is most explicit.